WORKSHOP: AI basics for small business

Dishy Digital AI Basics Workshop for Small Business

🧠 Workshop Purpose

To empower small local businesses to confidently use AI tools to save time, stand out, and create professional content—without needing to outsource or hire a tech team.

🛠️ Tools Covered

1. ChatGPT
   A content-generation powerhouse that helps with:

   • Brainstorming ideas

   • Writing blog posts, social captions, and emails

   • Drafting scripts and step-by-step tutorials
     ✅ Bonus: Custom Instructions for personalised tone and outputs

2. MidJourney
   An AI image generator perfect for:

   • Creating scroll-stopping visuals

   • Designing logos, post backgrounds, and product mockups
     ✅ Bonus: Learn prompt writing and formatting for consistent results

3. InVideo
   A video creation tool using templates and stock libraries to build:

   • Promo videos

   • Reels and event invites

   • Product spotlights
     ✅ Bonus: Built-in stock content and music = done in minutes!

4. ILoveSongs.ai
   A unique AI music tool that lets you:

   • Create personalised jingles

   • Make client appreciation songs

   • Boost team morale with motivational tunes
     ✅ Bonus: Great for adding delight to your brand touchpoints

💻 Workshop Structure

Day 1: ChatGPT & MidJourney

• How to sign up and set up

• What makes a great prompt (structure, style, purpose)

• Hands-on activities:

  • Write a blog intro

  • Draft Instagram captions

  • Generate custom images and logos for your brand

Day 2: InVideo & ILoveSongs.ai

• How to create short-form marketing videos and personalised songs

• Walkthrough of each tool’s dashboard

• Hands-on activities:

  • Create a 15-second promo video

  • Design a reel for social media

  • Generate a product jingle or thank-you tune

🧩 Live Prompts & Exercises

Participants practiced:

• Writing ChatGPT prompts for real biz tasks

• Crafting MidJourney prompts with creative styles and brand elements

• Using InVideo templates to build promo reels

• Personalising songs with ILoveSongs.ai for team and client engagement

✍️ Key Takeaways

• Prompt writing is everything: Garbage in = garbage out.

• AI doesn’t replace you—it enhances your creativity.

• Consistency beats complexity: You don’t need to be perfect, just present and clear.

• These tools are your new virtual assistants. Use them often.

📚 Resources Provided

• ChatGPT: Beginner guides + Custom Instruction walkthroughs

• MidJourney: Prompt crafting guides + style examples

• InVideo: Step-by-step video editing tutorials

• ILoveSongs.ai: Usage tips + campaign ideas

⚡️ TLDR Summary

The Dishy Digital AI Basics Workshop gives small business owners the practical know-how to use ChatGPT, MidJourney, InVideo, and ILoveSongs.ai in their marketing. From writing social posts with AI to creating videos and even brand jingles, this workshop walks you through hands-on steps to automate and elevate your content—no tech overwhelm required. 💡💬🎥🎶