GPT: Marketing Strategy (from your URL)

Complete strategy to improve your marketing effort and results, all from your business’s URL!

>> Access Dishy Digital’s Marketing Strategy from your URL custom GPT via link under Your Content

My example results from my URL: dishydigital.com.au

🎯 The Sales Funnel Overview

We’ll guide your ideal customer from awareness to loyalty, using content, SEO, social media, paid advertising, and email marketing to move them through each stage.

🧑‍💼 Your Target Persona

Name: Sammy Smallbiz
Age: 35
Occupation: Local Café Owner (or small business owner)
Pain Points:

• Overwhelmed by digital marketing
• Needs help building an online presence
• Limited budget and time
  Goals:
• Increase foot traffic and online orders
• Build an engaging brand online
• Free up time to focus on the business
  Objections:
• Worries about affordability
• Concerns about technical complexity
• Thinks their business might be too small to benefit

🪴 Top of Funnel – Awareness

Objective: Make Sammy aware of Dishy Digital and build trust before any sales pitch.

✨ Content Marketing Ideas

• Blog: “5 Digital Marketing Mistakes Small Businesses Make (And How to Avoid Them)”
• Video: “A Day in the Life of a Business Owner with a Thriving Website”
• Infographic: “How Local SEO Drives Foot Traffic”
• Social: Share Your Business Story Campaign

🔍 SEO Keyword Ideas

• affordable digital marketing Brisbane
• small business website design tips
• local SEO for cafes
• how to get more online orders

📣 Paid Advertising

• Facebook Ads: Target local business owners aged 30–45 interested in marketing
• Google Search Ads: “Affordable website design Brisbane”
• YouTube Pre-Roll: Simple explainer videos on small business marketing

📱 Social Media

• Tip Tuesday: Weekly marketing tips
• Instagram Reels: Short, punchy video tips
• User-Generated Content: Reposts from happy clients

🧪 Experiments

• A/B test blog headlines
• Try video vs. text posts for engagement
• Test different ad creatives

💡 What to Measure

• Website visits
• Social engagement
• Blog views
• Ad impressions and clicks

💡 Middle of Funnel – Consideration

Objective: Turn visitors into leads by offering valuable resources and nurturing trust.

✨ Content Marketing

• E-book: “10 Essential Steps to Grow Your Business Online”
• Case Studies: Success stories from café owners
• Webinar: “How to Make Digital Marketing Work for You”
• Quiz: “What’s Your Digital Marketing Score?”

🔍 SEO Keyword Ideas

• how to create a marketing strategy for small business
• website design for cafes
• affordable SEO services Brisbane

📣 Paid Ads

• Retargeting Ads: Reach users who visited your site but didn’t convert
• Facebook Lead Ads: Download your free e-book
• YouTube Ads: Tutorials on improving online sales

📱 Social Media

• Facebook Live Q&A: Answer marketing questions
• Behind-the-Scenes: Show the team and process
• Client Testimonials: Highlight real results

💌 Email Marketing

• Welcome series for new leads
• Resource delivery emails
• Monthly tips and success stories

🧪 Experiments

• A/B test lead magnet formats (e-book vs. checklist)
• Experiment with email subject lines
• Test different webinar topics

💡 What to Measure

• Leads captured
• Email open/click rates
• Webinar signups
• Engagement on social content

🛒 Bottom of Funnel – Purchase

Objective: Convert leads into paying customers.

✨ Content Marketing

• Case Studies: Real before-and-after results
• Video Testimonials: Business owners sharing their experiences
• Comparison Guides: Why Dishy Digital over DIY solutions

🔍 SEO Keyword Ideas

• best web design services for small business
• Dishy Digital reviews
• affordable website design packages

📣 Paid Ads

• Remarketing: Ads for visitors who viewed pricing pages
• Special Offer Campaigns: Limited-time discounts or free consultations
• LinkedIn Ads: Reach small business owners in Brisbane

📱 Social Media

• Customer Journey Highlights: Share client success
• Feature Posts: Service spotlight
• Behind-the-Scenes: The process of transforming a client’s website

💌 Email Marketing

• Nurture sequences addressing objections
• Limited-time offers
• Personalized follow-ups

🧪 Experiments

• Test CTAs on service pages
• Split-test pricing page layouts
• A/B test limited-time offer emails

💡 What to Measure

• Conversion rate
• Cost per acquisition
• Return on ad spend (ROAS)

💖 Retention – Increase Lifetime Value

Objective: Turn customers into loyal advocates who keep coming back.

✨ Content Marketing

• Monthly reports showcasing improvements
• Tutorials on maintaining their website
• Success story interviews with clients

🔍 SEO Keyword Ideas

• how to retain customers online
• café loyalty program marketing
• building a brand community

📣 Paid Ads

• Remarketing: Encourage existing customers to upgrade services
• Special Offers: Discounts on add-ons and upsells

📱 Social Media

• Customer of the Month: Celebrate loyal clients
• User-Generated Content: Share photos from happy customers
• Community Challenges: Encourage clients to share their stories

💌 Email Marketing

• Monthly performance recaps
• Upsell campaigns for additional services
• Customer feedback surveys

🧪 Experiments

• A/B test email formats and timing
• Try different loyalty incentives
• Test including video in performance reports

💡 What to Measure

• Customer retention rate
• Lifetime value
• Churn rate