GPT: Branding and Design Mentor GPT – Your friendly expert mentor for branding, colour and design

Friendly expert mentor for branding, colour and design.

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MY EXAMPLE OUTPUT:

✨ Dishy Digital Brand, Audience & Offer Strategy

🌿 Brand Voice Statement

Dishy Digital communicates with a warm, professional, and playful tone that inspires action and builds trust. Our messaging is clear and confident, empowering clients to grow their brands with clarity, excitement, and a sense of community.

🎨 Visual Brand Identity

Logo:
Vibrant circular emblem with a modern globe symbol—represents connection, dynamism, and creativity.

Primary Colours:

• #FF5CBC – Creativity and approachability
• #02C1CA – Freshness and clarity
• #FFBD4A – Warmth and optimism
• #737373 – Professional balance

Typography:

• Header: Arcitype Bayer-Type
• Body: Helvetica
• Display: Slopes

Mood:
Clean, vibrant, minimalistic—energetic yet professional.

Inspiration:

• Apple’s simplicity
• Canva’s accessibility
• Dishy Digital’s playful energy

✨ Brand Story

I founded Dishy Digital in 2021 after seeing small business owners struggle with DIY websites and marketing. I felt passionate about making design and digital growth approachable and empowering.

Starting as a local service provider supporting sole traders and product-based businesses, I expanded Dishy Digital into a vibrant online platform offering video training, templates, and a supportive community.

Today, Dishy Digital serves entrepreneurs across Australia and internationally, combining accessible resources with genuine connection. Our mission is guided by three core values: accessibility, community, and empowerment.

In the next few years, I’m focused on growing our Skool and website memberships, expanding our email community, and continuing to help business owners feel confident in their marketing. Long term, I aspire to make Dishy Digital the go-to resource for small and solo brands navigating the world of digital marketing and AI tools.

🎯 Audience Profile

Who They Are:

• Sole traders, micro-business owners, small local businesses in Australia (especially Bayside Redlands and Brisbane)
• Aged 35–60, often female but inclusive of all genders
• Service providers (beauty, trades, retail, consultants) who feel overwhelmed by digital marketing

Biggest Pain Points:

• Can’t afford to outsource marketing
• Lack time, expertise, or confidence
• Embarrassed by inconsistent or outdated online presence
• Worry about falling behind in technology

Aspirations:

• Feel in control of their marketing
• Have clear, simple, actionable steps
• Access support without judgement
• Look professional and attract steady leads

Values:

• Authenticity
• Reliability
• Community support
• Learning and growing at their own pace

What They Need From Dishy Digital:

• Industry-specific templates and training
• Encouragement and reassurance
• Practical tools they can implement quickly
• A safe space to ask questions

👥 Ideal Customer Personas

Tech-Savvy Entrepreneur (Alex Thompson)

• Age: 30–45
• Business: Small tech startup
• Values: Innovation, efficiency, digital trends
• Needs: Advanced digital marketing, AI tools, modern web features

Local Artisan (Bella Martinez)

• Age: 25–40
• Business: Handmade, local goods
• Values: Authenticity, community, sustainability
• Needs: Simple website, active social media, local SEO

Established Tradesperson (Charlie Evans)

• Age: 40–60
• Business: Trade services (plumbing, carpentry, etc.)
• Values: Reliability, quality, reputation
• Needs: Booking systems, testimonials, project showcases

✨ Top Marketing Goals (6–12 Months)

• Monetise offerings: Turn content, coaching, templates, and workshops into consistent revenue
• Increase visibility: Build brand awareness across channels
• Boost engagement: Strengthen relationships with your audience
• Grow revenue: Drive sustainable sales from digital products and services
• Scale smartly: Create systems and funnels to grow without burnout

💼 Aligned Offer Structure (July 2025)

1️⃣ Skool Groups

• FREE Group: AI for Small Businesses
• Paid Membership – CREATE
  • $29 USD/month
  • Includes:
    • All Skool classrooms & templates
    • AI tools directory & mini-workshops
    • Monthly challenge workshops
    • Ongoing digital marketing support & community

2️⃣ AI Tool Funnel – Tiered Monetisation

Entry Point:

• Reels and carousels promoting your free resources
• Free 50+ AI Tools Quick Guide

Post-Download Offers:

Individual Tool Quick Guide – Free in Skool groups – FREE

Category AI Tool Playbook – Free in Skool groups or buy individually – AUD $3-19

AI Basics Workshop – Free in both Skool groups or buy standalone – AUD $19 individually

CREATE Membership – Full access to everything + community -USD $29/month

3️⃣ Challenge Workshop Funnel

• Monthly workshop promotions (Branding, Website Revamp, Content Planning)
• Call-to-Action Options:
  • $37 AUD – Buy individual workshop
  • OR Upgrade to CREATE Membership for all-access

🛠 Platforms & Tech

• Skool: Core membership delivery
• resources.dishydigital.com.au: Tools, playbooks, workshops (upcoming release)
• dishydigital.com.au: core service, membership and shop website